How to Grow My Locksmith Business?

Are you looking for effective ways to expand your wollongong locksmith business? Whether you are relatively new to the industry and you don’t know what to do next, or you have been around for a while and your profit doesn’t match your expectations, these tips on how to successfully grow your locksmith business will surely help you achieve your goal.
Let’s get to it!

1. Create a Good Website

In today’s digital age, having a well-designed website gives you an edge over your competitors who have a terrible website or don’t have an online presence. Your website should include everything that customers should know about your locksmithing business – from the full line-up of service offerings such as key cutting and product listings such as brands to basic company information.  A website is a shopfront to your business so it is important it looks professional and reputable, afterall you are dealing with peoples security.

2. Use Google Ads

Google Ads, previously known as Google AdWords, is an online advertising platform developed by Google, where advertisers can run ads to generate more leads and revenue, bring more traffic to their website, and sell more products online. This advertising system is great for locksmithing businesses because it works faster than SEO, tackles your competition much better, and has been observed to have a high penetration rate. But if you’re going to use Google Ads, be sure to ready your wallet because the average cost per click is $1 to $2, and the most expensive keywords cost upwards of $50.

3. Hand Out Flyers

Handing out flyers to random people on the street may seem like an outdated and ineffective method for marketing your locksmithing business, but it still actually works. With flyers, you don’t need to have a huge advertising budget to make it happen. In fact, it’s possible to produce thousands of flyers for less than $100. Plus, flyer distribution can generate leads faster, especially if done at the right place and the right time.

4. Distribute Business Cards

Some people don’t yet have a go-to service provider for their emergency household needs. They either ask a neighbour for referrals, do a quick Google search for local professionals, or reach into their wallet to grab a business card that was given to them before. Even in the digital age, business cards are still an effective marketing tool that can help bring in more customers to your business. Distributing them to prospective clients increases the chances that they will use your services in the future. Plus, business cards are convenient, versatile, and affordable to make.

5. Special Discounts for Referrals

Referral discounts create incentives for your satisfied customers to spread the word about your locksmithing business to their friends, neighbours, and relatives. It is an old promotion method that brings good revenue, reduces your sales budget, and quickly generates more satisfied customers – all without requiring you to spend a single cent on advertising costs. However, it’s essential to carefully plan the referral program before implementing so that your locksmith business’s profits won’t suffer from all of the discounts.